Samuel Heel

Senior Product Owner · Real-time pricing & risk · Entain / BetMGM

I find where the value is in the data, then build the product that captures it.

At Angstrom Sports (Entain) I own the automation that sets the prices Entain and BetMGM customers see and controls financial exposure in real time. Before that I built the company's first in-house risk platform, saving $4m a year, cut testing and release time by 40%, and lifted front-end delivery by 20% with AI.

Looking for a senior product role where real-time data drives the decisions.

Experience

From live match analysis in elite sport, to trading desks, to owning real-time risk products in a FTSE 100 group.

  • Jul 2026–now

    Senior Product Owner, Risk & Trading Products

    Angstrom Sports (Entain)

    • Led the build and rollout of a pricing engine that reprices automatically as exposure builds, moving trading teams from manual recommendations to full automation. Wrote the go-live approval case.
    • Ran the steering group for a risk automation project, directing the analysis and agreeing scope with sponsors and clients.
    • Designed the framework that decides where automation goes next, and built the screening tool (Python and Blazor) that sets the modelling team's investigation queue.
    More from this role
    • Back-tested a full season of data before automated risk alerts went live: every market cleared the go-live bar, and 73% of alerts pointed towards the closing price.
    • Run twice-weekly risk catch-ups and keep risk and issue logs on every project.
    • Built AI agents on AWS Bedrock AgentCore that synthesise sprints and draft stakeholder updates.
  • 2024–2026

    Risk Department Product Owner

    Angstrom Sports (Entain)

    • Built the company's first digital risk platform from scratch, from vision to MVP to launch.
    • Delivered $4m annual savings by replacing third-party risk tooling.
    • Brought AI-assisted development into the front-end team, increasing delivery by 20%.
    More from this role
    • Set up the first cross-functional product team: 10+ engineers, data and design, reporting to the Head of Product.
    • An OKR-weighted prioritisation framework, now used company-wide.
    • Compliance built in from the start: access controls, audit trails, incident protocols.
  • 2024

    Product Analyst & Shadow Product Owner

    Angstrom Sports, MLB

    • Built a Python UAT tool that cut the time analysts spend testing and releasing products by 40%, with 80% fewer regressions.
    • Won Architecture Board approval and funding for a 4-person team to scale it.
  • 2022–2023

    Sports Trader & Product Testing Specialist

    Amelco

    Real-time pricing decisions and B2B client delivery. Led a new product launch through to go-live.

  • 2016–2022

    Performance Analysis

    PASS Analysis & WSL, Skylab, Hartpury, Cheltenham Town FC

    Live match dashboards, data collection frameworks and performance rating models, including England Rugby League's 2021 World Cup preparation.

How I work

I start with the data to find where value is leaking, set a clear direction with stakeholders, then stay close enough to the build to make good calls quickly.

Building supports the product work. Prototyping a model, a tool or an agent myself is often the fastest way to test an idea, and it makes for better conversations with engineers.

The problems I work on turn up well beyond sport: pricing and exposure in real time, automating expert workflows, testing rule-heavy systems and turning data into decisions. They're just as common in fintech, insurance, e-commerce, logistics and any regulated business.

Tools

SQL, Python, React, C#, AWS and Bedrock, Excel and VBA, Jira, Figma

Certifications

Certified Scrum Product Owner, Scrum Alliance, 2024
Introduction to Risk Management, CFI, 2025

Education

MSc Applied Sports Performance Analysis, Worcester, 2019
BSc Sports & Exercise Science (2:1), Gloucestershire, 2018

Need a product leader who can also build?